MUJI or 無印良品 is a store.

Rather, it should be just a store, but it quickly gained a cult following upon its American release due to its simplistic designs. Me being the hipster-wannabe, fell in love with the brand (the lack-thereof) as soon as Lexi gave me 2 toothbrush holders for my birthday last year.

We made a quick trip to the Toronto store, it’s a little packed, but cozy is how I would describe the store. I picked up a pen and a small notepad, hoping to make use of them next term.

The brand of no brand, love it.

-Tao